Finnlines wins marketing awards in Finland and Germany

Finnlines has recently received two awards in Germany and Finland, confirming the effectiveness of its communication activities and of the positioning of the brand in its key markets. 

On 26 February in Lübeck, the company was honoured with the “Platzhirsch Award” in the “Local Media” category for its MICE (Meetings, Incentives, Conferences, Exhibitions) campaign carried out in Northern Germany in autumn 2025. The campaign aimed to market the company’s vessels not only as a holiday travel option, but also as “floating conference venues” for events, team building sessions, workshops, exhibitions and corporate gatherings. The award marks an important step in strengthening Finnlines’ local brand presence and product communication, particularly for its MICE/B2B offering on the Hansalink (Finland-Germany) and Nordölink (Sweden–Germany) routes.

At the Voitto Gala, on 7 March in Helsinki, Finnlines’ series of commercials “Cruises for those who don’t like cruises” won the “Audience’s Best Seconds” award in the Voitto Advertising Film Competition. This is one of the most prestigious honours for Finnish advertising films. Approximately 140 entries were submitted, reduced by the jury to a  shortlist of 28 for the finals. The winner was decided by a public vote, in which Finnlines’ campaign emerged as the viewers’ favourite.