Superbrands 2024: Minoan Lines voted Greece’s Leading Transport Company
Minoan
Lines has been honoured as the top corporate brand in Greece’s transport sector
for 2024, earning the prestigious “Superbrands” award. This accolade is part of
the internationally renowned Superbrands Programme, established in the
United Kingdom in 1995, which pays tribute to brands that have achieved
outstanding reputations in their respective fields.
The
selection of the Grimaldi Group company Minoan Lines as a 2024 Superbrand was
announced during a ceremony at the Athens Concert Hall on 2 December. The award
was based on votes by both the Superbrands Expert Jury and consumers, who
participated in a Public Opinion Survey to assess all competing companies.
A Superbrand
is defined as a company that delivers emotional and practical advantages to its
customers, standing out from competitors. This distinction reflects the brand’s
strong reputation, consistent communication with its customers, core values,
and commitment to corporate responsibility.
This award
highlights Minoan Lines’ unwavering dedication to excellence, its consistent
delivery of high-quality services, and its significant contribution to the
Greek market.